About Us

The Brokers' Firm was established to be THE resource for Alabama agencies and brokers working with employer groups. We believe that the key to success is in the development of long term partnerships. With over 50 years combined experience in the insurance industry, TBF is able to support our loyal agents with product training, marketing, and proposal development.

T.H. Cowles, Jr.


T.H. grew up and currently resides in Highland Home, AL. where he is a third generation cattle farmer at uPPer80 Farm.

His career in the insurance industry began in 2002 with Colonial Life where he quickly proved his talent as a Sales Representative. Over a 12-year career that has placed him in recruitment and development roles, T.H. has proven his ability to build a market and develop lasting partnerships with top Alabama brokers.

With the changes in the industry specific to healthcare and employee benefits, T.H. recognized a need in the marketplace. In January of 2018 he founded The Brokers’ Firm, which has a focus on service over product. His vision is Agents and Brokers working together successfully, rather than in competition, to provide competitive products and education to their clients.


Joanna Ortega Kirkland

Senior VP of Marketing and Operations

Joanna is a Montgomery, AL native who graduated from Auburn University in 2002 with a B.S.B.A. in Marketing. Her career in the Insurance industry began in 2007 with MetLife as a Financial Services Representative. Along with her field experience and success, Joanna has also previously worked in Agency Development, training other field representatives in marketing and case preparation. Her passion to see others succeed bring a quality and value to TBF services that cannot be found with other broker houses.

When she returned to her hometown, Joanna immediately became an active volunteer in the Montgomery community. She is a Sustainer member of Junior League of Montgomery, and volunteers with the Arthritis Foundation, Family Sunshine Center, and B.S.A. Pack 15.


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